Social by Design

thoughts on social software, design thinking, and business innovation, by John Kembel

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  • posted 11/19/08 by Ellen Cowan

    Hi John, a few thoughts about this... 1) Interesting to see companies winning awards that have built their own networks. Also interesting to see that only a few of the "top" players in the vendor space are powering these winning solutions this time around. 2) The mention on CNN.com is great. I find it interesting that we are in a different paragrapah altogether than Awareness, Communispace and Jive, which distintctly outlines us as serving innovative, business-minded community solutions. That is what I see as well. More than fan-based or brand customer based solutions, to date, it seems we are serving business innovation along with the standard benefits such as peer-2-peer collaboration, insights and support... all fantastic for the tech, enterprise, learning, and association spaces. Because of our sophistication, fine-grained permissions and strategically savvy team, this seems to be a great fit... despite that it consistently drives us to further excellence!... and 3), not surpising coming form me, I think it is wonderful that we provide compelling solutions that can serve the workplace, and beyond, either in conjunction with an enterprise MOS style solution, or stand-alone. There is no doubt that a push towards business collaboration and expertise location is happening now and won't slow down anytime soon, especially as the economy drives an increased demand for business efficiencies and retention of top talent.

    Thanks for the news!